Link to the article: Channel 4 News
By Krishnan Guru-Murthy
When everyone's feeling nervous about spending, how do advertisers persuade us to part with our cash?
Every week more and more figures confirm that we're in the grips of long and deep recession. We speak to one of the titans of British advertising, Sir Frank Lowe, and take a look at some of the ads that got us reaching into our pockets in previous recessions.
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Articles of Interest: Business, Economics & Finance
- Schadenfreude for bankers? 13.05.09
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- Tracing the bitter truth of chocolate and child labour
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- Naomi Klein: The government needs more control, not less (25.02.09)
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Topics: Marketing (under development)
- Sir Richard Branson: The BA Monopoly (5.9.08)
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Business Resources
Blog Archive
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▼
2009
(352)
-
▼
February
(54)
- The benefits of micro finance
- Brown angry over pension
- What is toxic debt?
- House prices fall as sales plummet
- RBS loss biggest in UK history
- Pension 'obscene'; further bailout
- Government launches toxic asset insurance for banks
- Pressure for 'light' regulation
- Blanchflower Says U.K.’s Recession May Intensify
- EU Officials Concerned About Risks of Pound Drop
- Cadbury Sticks to Forecasts as Candy Defies Recession
- Dairy Milk sales help Cadbury defy the recession
- Spain's Recession: After the Fiesta
- A brighter future, but who pays?
- Virgin Media posts loss of £50m
- The middle class credit crunch
- Battle for the Royal Mail's future
- What is "quantitative easing"?
- LDV vans 'running out of cash'
- Brown calls for honest and open lending
- Selling the recession
- Selling the recession
- US thanks China for recession aid
- Dublin: credit crunch protest
- Financial crisis is hits eastern EU
- Is Britain bust?
- Mandelson frothy over Starbucks
- Can you clear your credit card?
- Why are food prices still so high?
- RBS: no rewards for failure
- How will your spending change?
- Mini workers turn on union bosses
- Can the Colonel save our jobs?
- Author attacks 2012 Olympic legacy
- Cost of helping jobless spirals as Labour's popula...
- New low for EU economy
- Interview: Lord Turnbull
- Gordon Brown's MP grilling
- MPs question Brown over banking crisis
- Bankers 'sorry' but not 'responsible'
- Interview: Barclays CEO John Varley
- Barclays Bank says no bonuses for senior executives
- Rates cut amid warning of a 'severe and synchronis...
- EU protectionism row escalates
- Brown talks tough on bonus culture, but no ban
- Interest rates hit another all-time low
- A depressing slipup, or economical with the truth?
- Iceland's Kaupthing bank not 'fit and proper', FSA...
- FSA failed to heed doubts about Kaupthing
- Mandelson: no policy of exclusion
- Davos consensus: blame the banks
- What lies ahead for budget airlines?
- Obama slams Wall Street
- Business confidence plunges
-
▼
February
(54)