Link to the article and video: BBC News
For the first time in 10 years, the total value of the World's top 100 brands has fallen.
Coca Cola and IBM remain top of the league but the recession has battered overall brand value badly, with the financial services and automotive sectors especially hit.
Philip Hampsheir reports.
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2009
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September
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- Google catches its newest Wave
- Starbucks' latest jolt
- Jimmy Choo for H and M
- Brown says markets 'need morals'
- Boardroom lessons for the dugout
- Visa to sponsor Olympic hopefuls
- BA launches business-only plane
- Ending the postal dispute?
- The benefits and pitfalls of G20 shift
- CBI sets out plan for economic growth
- Ireland's Guinness marks 250 years
- Jaguar Land Rover to close UK plant
- World's cheapest car is unveiled
- £129m fines for construction firms
- Adidas and Puma end feud
- Pension 'quality mark' unveiled
- Top brand values fall in recession
- Probe into unfair internet pricing
- Video adverts launched in the US
- Postal workers vote on strike action
- ‘This could affect the political debate’
- Unemployment at highest level since 1995
- Electric Trabant unveiled
- Barclays tops complaints list
- Discount supermarket growth slows
- Lehman Brothers collapse, one year on
- Product placement rules to change
- Cadbury spurns 'low growth' Kraft
- Unions fear further unemployment
- Arctic North East Passage breakthrough
- Making cash: what is Twitter doing?
- Small-scale brewing grows in popularity
- Vauxhall deal puts British jobs under threat
- Money Programme: Gold Fever
- Money Programme: Gold Part 2
- Money Programme: Gold Fever Part 3
- Money Programme: Gold Fever Part 3
- Gold: the economic safe haven?
- Spotify secures iPhone music deal
- Incredible bulk: Disney buys Marvel
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