Peru hails Western carbon offsetting programmes

Link to the article: BBC News

Nestle Waters France wants to offset emissions from its factories in the west by buying trees in a rainforest thousands of miles away.

It is not the first and it will not be the last time a multinational company publicly declares its green intentions.

But the public has become used to greeting such announcements with indifference.

There is widespread scepticism about the genuine green credentials of big firms trying to clean up their image in this way - critics say it is inefficient at best, corrupt at worst.

That may be why Nestle Waters France is betting on the credentials of France's hottest young environmentalist, Tristan Lecomte, and his carbon management company, The Pure Project, to execute its plan.

Mr Lecomte, 36, is on his way to becoming a household name in his native France.

In 1998 he founded the country's best known fair trade company, Alter Eco. Now he is turning his combination of vision and business acumen to tackling climate change.