Own-brand products behind Thorntons growth

Link to the article: Financial Times

By Esther Bintliff
Less discounting over the festive period and an increase in sales of own-label chocolates helped Thorntons increase first-half pre-tax profits by almost a quarter, prompting a sharp lift in its interim dividend.

“We’ve prioritised growing the Thorntons brand,” said Mike Davies, chief executive. “With Thorntons-branded products, we make a higher margin, rather than with private-label products, so there’s a profit implication.”

Creating brands: how data can help the creative process

Link to the podcast: FT

Case study 2: Daymon Worldwide, the world's largest private label food sales and marketing agency. Stephen Pritchard spoke to Abhi Beniwal, Daymon's senior director of information technology.