The Scotsman newspaper sales dip to new low

Link to the article: BBC News

Sales of The Scotsman newspaper have slipped to their lowest level in modern times, according to the latest figures.

The Scotsman's sales figure in November was 42,829 - slightly worse than the previous low in July, which is always a bad month for newspaper sales.

Its Glasgow rival, The Herald, recorded sales last month of 52,736 - its second worst figure in recent decades.

As recently as January 2007, The Herald sold 72,000 copies while The Scotsman sold more than 60,000.

The figures - provided by industry body ABC - chronicle the continuing circulation difficulties facing most Scottish and UK national newspapers.

While the Herald and Scotsman have seen their sales drop close to record lows, there will be some relief that there was only a small drop between October and November.

But the story was different at The Herald's sister title the Sunday Herald.

Its sales fell from 42,289 in October to 41,464 in November - possibly in response to a price rise from £1 to £1.30.